It's true, when most of us think of the need to lose weight,
we think in terms of aesthetics, or how we look?
Our weight loss motivation is to imagine what we would look
like if we could just lose 20lbs.
Unless we are stricken by illness, or told by our doctor to
lose weight now, our weight loss goals tend to be to look better,
feel better, attract more love and sex into our lives, gain
social or career advantages, or defeat the effects of natural
aging.
Indeed, this is the motivation for the majority of weight loss
products and services that create a massive impact on the market.
The reality though is that we should also view being
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