Vitamin supplements have been increasing in popularity and
availability over the past 30 years. In North America it has become
a multi – billion dollar industry. Vitamin supplements have been
hailed as powerful antioxidants that fight against a wide variety of
health conditions such as cancer and heart disease. They are also
credited with causing reverse affects in the aging process, and
enhancing athletic ability.
The question is, however, do these claims have substance – or is it
a product of the giant corporate machine that preys on society’s
fears, fuelled by the media. The media has a tendency to
sensationalize certain ideas and findings, often misrepresenting
them. This is one process by which consumer trends are created or
molded.
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