A common hazard faced by new entrepreneurs is a lack of faith in the power of
their offer. Many business people lose focus because they are worried they wont
generate enough cash flow from their core product. They attract potential
customers with outstanding expertise but then muddy the water by trying to sell
anything those customers want, regardless of how it fits into their business
plan. This is confusing, both for the customer, who doesnt really know what type
of business you have, and for yourself. Heres how to stay on track.
Many business people lose focus because theyre worried they cant generate enough
cash flow from a small group of products or services.
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