When you need an auto mechanic or an air conditioning repairman, where do you
turn for help? Sure, some people turn to the yellow pages. But most will turn to
friends and family and ask if they know of anyone who can do the work.
The best place for your business to be positioned is to be the business on the
tips of the tongues of the people asked to make the referral.
THE 300 RULE
Preachers, funeral directors and people in a few other professions have learned
"the 300 rule" through their own personal experience.
"The 300 rule" states that the average person knows 300 people on a friendly
level. Wedding planners tend to make reservations for 300 guests. Funeral
directors tend to need to make room for 300 mourners. You get the idea.
DOODLING WITH CIRCLES OF INFLUENCE
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