Don’t know about you but I really look forward to watching The
Apprentice on TV each week. Because it almost always offers a lesson
in online marketing.
Take the recent episode where the two teams were charged by The
Donald with making money any way they could selling services to dog
owners.
Drama aside, the team that lost was a so called "one trick pony".
They pinned their success on one thing - dog washing. A good idea
but not quite good enough. Because the winning team not only offered
dog washing but dog massage plus nail clipping too. I don’t think
it’s a coincidence that by offering a variety of services they
earned three times as much.
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