Thursday, February 01, 2007

ARTICLE MARKETING TIPS & TRICKS FOR INSTANT SUREFIRE RESULTS.



by Samuel Ifekoya








1. The Headline
Make the
headline of your article captivating to your readers.
More importantly, your
headline must contain the keywords of the subject of your article. This will
enhance search engine optimization.

2. Article Length

Keep your article to between 500 and 900 words long. Never less than 500 words. If you have more

words count than 900, you should break your article up into more than one part.

3. Search Engine Optimization
You
should optimize your articles for search engines. The publisher needs optimized
article pages for search engines. Your chosen keyword(s) should be placed in
your headline and in every paragraph. Preferably, place your keyword(s) once in
every twenty to thirty words on the average. That gives between 3% and 5%
density for your article. Never more than this to avoid spamming the search
engines.

4. Formatting Your Articles

Improperly formatted articles stand a very high risk of being rejected. Formatting your articles

unless otherwise stated in the articles submission guidelines of an article directory should be

an integral part of your article marketing. It is one of the conditions for acceptance and

publication in most article directories.

The lines of your articles and your resource box should be formatted to between 60 to 65

characters per line. The following free online tool will not only format your articles to any

line length you want, but will also give you a total count of characters, words, and lines. You

can access the articles formatter very quickly at

http://www.fwointl.com/FWOFormatter.html




5. Resource Box Length

When writing your resource box, keep it between 4 and to 6 lines long. Never more than this. Your

resource box are basically to make the readers take some specific actions. Lead them to more

information, not to sell them something. Secondly, to give you a keyword targeted backlink. If

you want anthing beyond this, buy it or go to free classified websites.



6. Publisher's Guidelines
Always follow the publisher's
guidelines when submitting an article. Anything below the standard of the
publisher will get your article rejected quicker than anything else. He has his
vision for the look of his web pages as well as the quality of the content
provided on his website.
Comply with his/her demands, he/she gets excited to
publish your articles. The publisher has not much time to modify your article
which is just one out of hundreds he/she has to approve daily.

7. Qaulity
of your article

Readers are looking for information they can use immediately.
Give them what they are looking for in your articles. Make your article relevant
to the keyword they are using for their searches. Your articles must profer
solution they can immediately apply to their needs. Not abstract information
that gets your readers nowhere. Quality information would earn you their respect
as an auhority in your chosen niche. They will also bookmark and refer your site
to their friends. That means more loyal prospects and traffic to your
site.

8. Partnership with the publisher
Every publisher has a goal. To achieve that goal, he or she wants to provide the readers with qaulity useful
information not a sales letter. Every publisher wants loyal and repeated
visitors since the readers are the life wire of his or her traffic. Give him
what he looking for in your articles, you get your articles published more
often. See yourself as a partner. It's a win-win affair.
If you write a
press release instead of an article, submit it to

http://www.prweb.com
as many
article directories may reject it with the exception of a few.

9. Active
Links

Before submiting your articles for publication check that all links
within it are active and working. An inactive link is useless, irritating and
frustrating to the readers. They will click away fast from your article
page.

10. Sentences and Paragraphs
Make your sentences relatively short and relevant to the title of your article. If a sentence is becoming too long,
split it into two. Make your sentences simple to understand by every reader.
Each paragraph of your article should treat not more than a point. Make each of
your paragraphs flow into the next ones. This implies your articles should be in
steps.
Use the last paragraph to summarize the points in your
article.

11. Spell Checking
Proof read your articles before
submission. Read through several times to pick out any error missed out the
first time. Make it a habit to run your article through spell checker, unless
you are absolutely sure there are no errors. If you don't have a spell checker
program installed in your computer you can access free online checkers at

http://www.dictionary.com

http://www.spellcheck.net

http://www.jspell.com/jspell.html


12. Keep this list handy and follow the tips when you are writing your articles. You wuold be

surprised how fast your articles spread all over the net giving you thousands of one way.


These tips if applied, would endear your articles to publishers. That means more
exposure for you and your website without any further efforts from you. Some
publishers would even regularly search for your articles to publish on their
websites. More free one-way backlinks to your site on the internet, giving you
free exposure and traffic from their directories, other sites and search
engines.




About The Author

Samuel Ifekoya is an internet marketing professional and the owner of http://www.apexhomebusiness.com The place to start your Internet Home Business Opportunities today! FREE 30 Days to Success Blueprint! Top Pick of home business resources for you, residual income, FREE tools, FREE Video Tutorials.


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