Monday, May 21, 2007

Finance: Mortgage vs. Real Estate Lead Generation

It is fairly common for real estate companies and mortgage brokers
to use leads. There is a difference between mortgage lead generation
and real estate generation. Mortgage lead generation deals with
people who need to refinance their homes or apply for loans, while
real estate lead generation is a service that connects potential
buyers with real estate agents.

Mortgage leads are generated in a number of different ways. One way
to create the leads is for the lender, that is the mortgage broker,
to appear in a paper or online directory. This lets potential
customers make the first contact. The lenders give information about
themselves, like the interest rates they charge and types of lending
programs they offer, along with their contact information. This
allows potential borrowers to search out the lender that is best for
them.

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